Privacy Policy

1. Who We Are

Shadow Sales Limited is a company incorporated in England and Wales.

If you have any questions about this Privacy Policy or how we process your personal information, please contact:

Email: privacy@shadow-sales.com

2. Information We Collect

Information You Provide

When you submit a form through our website, request a demonstration or contact us, we may collect:

• Name
• Business email address
• Telephone number
• Company name
• Job title
• Any information you include in your message

Customer Account Data

Where organisations use our platform, we may process:

• Names of sales representatives
• Business email addresses
• Account information
• User account credentials
• Platform usage information

AI Assessment Data

Where our services include AI-powered assessment or simulation, we may process information relating to interactions between users and AI-generated personas.

Depending on the services used, this may include:

• Business email conversations
• Assessment responses
• Performance metrics
• Interaction history
• Platform-generated reports

We do not use Customer Data or Customer Content to train public artificial intelligence models.

Automatically Collected Information

When you visit our website we may automatically collect:

• IP address
• Browser type
• Device information
• Operating system
• Pages visited
• Referral source
• Date and time of access
• Cookie identifiers

3. How We Use Your Information

We process personal information to:

• Provide our services
• Respond to enquiries
• Arrange demonstrations
• Create customer accounts
• Deliver AI-powered assessments
• Improve our platform
• Maintain platform security
• Detect fraud or abuse
• Provide customer support
• Send product updates where you have requested them
• Comply with legal obligations

4. Lawful Basis for Processing

Under the UK GDPR, we process personal information on one or more of the following legal bases:

• Performance of a contract
• Legitimate interests
• Consent
• Compliance with legal obligations

Where we rely on consent, you may withdraw it at any time.

5. AI Processing

Shadow uses artificial intelligence technologies to deliver certain features of the platform.

AI may be used to:

• simulate sales prospects;
• generate responses during simulated interactions;
• analyse sales engagement;
• provide coaching, feedback and performance insights; and
• assist with customer support.

AI-generated outputs should be considered informational and should not be relied upon as the sole basis for employment, disciplinary or commercial decisions.

Customer Data is not used to train publicly available AI foundation models.

6. Marketing Communications

Where you choose to receive marketing communications, we may contact you regarding:

• Product updates
• New features
• Events
• Educational content
• Company news

You may unsubscribe at any time using the unsubscribe link included in our communications or by contacting us directly.

7. Cookies

Our website uses cookies and similar technologies to improve website performance, analyse traffic and enhance user experience.

Further information is available in our Cookie Policy.

8. Sharing Information

We may share information with carefully selected service providers that help us operate our business.

These may include providers of:

• Cloud infrastructure
• Email services
• Customer support
• Analytics
• AI services
• Security monitoring
• Payment processing

We require our service providers to protect personal information appropriately.

We do not sell personal information.

9. International Transfers

Where personal information is transferred outside the United Kingdom, we ensure appropriate safeguards are in place in accordance with UK data protection law.

10. Data Retention

Unless a longer retention period is required by law:

• Website enquiries are retained for up to 12 months.
• Customer account data is retained during the customer relationship and for 12 months following termination of the account.
• Information may be retained for longer where necessary to establish, exercise or defend legal claims.

11. Security

We implement appropriate technical and organisational measures designed to protect personal information against accidental loss, unauthorised access, alteration or disclosure.

No method of electronic transmission or storage can be guaranteed to be completely secure, and we cannot guarantee absolute security.

12. Your Rights

Subject to applicable law, you may have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of personal information
• Restrict processing
• Object to processing
• Request data portability
• Withdraw consent where processing is based on consent
• Lodge a complaint with the Information Commissioner's Office (ICO)

13. Children's Privacy

Our services are intended for business users and are not directed at individuals under the age of 18.

We do not knowingly collect personal information from children.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

Where changes are material, we will publish an updated version on our website together with the revised effective date.

15. Contact

Questions regarding this Privacy Policy may be sent to:

Shadow Sales Limited
Email: hello@shadow-sales.com