About Shadow

Every year, companies spend billions on sales training, enablement platforms and coaching.

Yet most sales leaders still can't answer one simple question:

Who on my team can actually sell?

Training completion rates, call recordings and CRM dashboards tell you what happened.

They don't tell you whether a rep can consistently execute when it matters.

We built Shadow to change that.

Retail has mystery shoppers.

Hotels have mystery guests.

Restaurants have mystery diners.

These industries have spent decades measuring real customer experiences because they know people behave differently when they know they're being watched.

Sales has never had an equivalent.

Until now.

Shadow creates realistic prospects that interact with your sales reps through email and phone.

Reps treat them like genuine prospects.

Managers receive an objective assessment of how each rep performs across the sales process, from first outreach through to booking a discovery meeting.

Instead of relying on opinions or roleplay, coaching is based on real behaviour.

We believe great sales teams shouldn't be measured by activity alone.

• Calls made.
• Emails sent.
• Meetings booked.

Those metrics matter, but they rarely explain why one rep succeeds while another struggles.

Real improvement starts with understanding behaviour.

Shadow helps sales leaders uncover it.

Today, Shadow assesses prospecting.

Tomorrow, we'll assess the entire sales journey:

• Discovery
• Product demonstrations
• Objection handling
• Negotiation
• Closing

Our goal is simple:

To become the standard for measuring sales capability.

Not just delivering training.

To give every sales leader objective evidence of their team's capability, so coaching becomes more targeted, onboarding becomes more effective, and every rep has a clearer path to improvement.

Because better coaching starts with better measurement.